The following are some select samples of my work.

BOOK EDITING

Chronicle Books


I’m a book editor for the Pop Culture division of Chronicle Books. Here are a few of the books I’ve performed medium copyedits and fact checking on recently (I’m happy to provide edited manuscripts so you can see my thought process):


Seeing Gender by Iris Gottlieb


Seeing Science by Iris Gottlieb


Open Water by Mikael Rosén (this book was also a cleanup of a translation from Swedish to English)


GHOSTWRITING

Voice of TEN7



I was the written voice of TEN7, a full-service Drupal development agency in Minneapolis, MN. I wrote all their blog content, case studies (this client prefers a shorter, narrative style) and social media posts. Everything between 2/2018-7/2020 was me.

SOCIAL MEDIA

TEN7 Social Media



I recently found out that right before I took over TEN7’s social media (in April 2019), they were ready to give it up. But they told me they are very happy that they didn’t, as they feel the voice of social media now properly reflects the company!

MAKING WRITING FRIENDLY

Web Content Writing Guidelines

I performed a content audit of a legacy power company website that had 1800 pages (seriously this thing was from the early 2000s). The site needed an overhaul and part of that involved me authoring a “friendly writing” guide to teach the company’s writers to update the copy to be friendlier (both to readers and to SEO).

Sample from “friendly writing” guide

Sample from the content audit “Findings” document as well, if you’re nosy.

RedRoverHQ

The client for this example used RedRoverHQ’s social networking software for universities and corporations to connect and teach its 50,000 worldwide employees. They needed someone to rewrite their “academic” content to sound friendlier. Here are two samples of what I did:

Corporate Email introducing the “University”

The email that corporate had first written was long and looked like a wall of text to me. Since this was the first “meeting” the company’s employees were going to have with the “University” concept, I thought it was important that the language be friendly and inviting, and the letter should make them curious to learn more.


Website FAQ (Before and After)

The University website copy needed a similar “friendlying” treatment.


TECHNICAL WRITING

Software User Guide

Software Datasheet


Datasheet for hardware products (wrote copy and did the graphic design for these


BLOG ARTICLES

AIMCLEAR Search Engine Strategies Conference Coverage


Way back when SEO was shiny and new, I live-blogged coverage of SEO conferences. While many live-bloggers simply write stream of consciousness (resulting in clipped, context-less phrases), I wrote my coverage as articles, including my own knowledge, perspective and industry context where helpful. My articles were regularly noted in search marketing blogs, and were given “best of the web” mentions on SEO community blogs.


These articles were written for AIMCLEAR, a Minnesota SEO firm during the great SEO/Social Media explosions of 2008 and 2009. The info in some articles is obviously dated (i.e. early iPhone apps), but surprisingly some of it still holds up rather well.


Once Upon A Time…There Were Five Kinds of Stories To Build Your Brand


Landing Page Optimization: Core Skills, Power Tips


Cookies, Milk & Kramer: Converting Visitors Into Buyers @ SES (mentioned in “Best of 2008 SEM Guides” by WebMarketCentral)


Expect Barking Cats? Customers RedefinedCool iPhone 3G Apps, Radical Mobile/Local Search


Critical Context in Analytic Data: Captain Kirk, Mortality Rates & Red Shirts


Travel Blog Articles


I wrote some fun articles for a travel blog. The company has since killed the blog portion of their site, but I found the links on the wayback machine (warning: formatting may be funky).


Wine and Hiking, the Perfect Pairing of Virtue and Vice


The “Slow” Travel Movement: Pretend To Be A Local


International Body Language, Gestures & Manners: Don’t Be “That Guy!”


Tipping & Gratuity Guidelines For International Travel


Chocolate Travel Tours Offer Sweet Adventure


Other SEO Articles


Note: not responsible for bad formatting on these articles! 🙂


Is SEO Dead? No More Gaming Google guest writer for AdrianDayton.com


Good Post Titles Are The New Black guest writer for AdrianDayton.com


PERSONAL WRITING

I don’t do too much personal blogging these days (I burned out way back in 2010 or so), but here are a few things that are still current. Warning: there might be a few swears.

Articles on Medium


How Ayahuasca Helped Me Puke My Way to Better Mental Health,  selected to be part of the Trips Worth Telling series, put out in conjunction with Michael Pollan’s book, “How to Change Your Mind on his research into psychedelics


Reviews and Tweets


Sugarpusher Sweets, my sadly neglected sweets review blog

Sometimes snarky but always useful YELP restaurant and service reviews

The Twitter machine, if you call “tweets” writing!


CONTENT STRATEGY

Samples (matrices and other documents of interest only to Content Strategists) available upon request.

WEBSITE DESIGN AND PRODUCTION

Ah, another life this was. I was building websites way back when they were just HTML.

Legend of the Mantamaji


Most of the sites I’ve built are long gone, but I have one legacy client I’m still supporting, and his site is my favorite of them all. Legend of the Mantamaji is a website built to market Eric Dean Seaton’s fantastic graphic novel series.


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