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Category: Blog

Thoughts / Writing

Good post titles are the new black

Readers have the attention spans of a gnat these days, and don’t spend more than a few seconds lingering on any post or article title found in search, deciding whether …

Blog / UX-usability

Zappos UX Fix:Grouping Items Improves Usability

One makeover technique to improve usability is grouping like items. Sounds simple, but you’d be surprised how often like items are scattered around a site page. I found this happening …

Thoughts / Writing

Wonder if your copy is intimidating? Try the ZOOM test

An artist friend of mine said she liked to be in a room that had interesting objects in it because there were “places for my eyes to rest.” It’s the …

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