A concise tagline with strong verbs grabs your attention and gives you a good first impression of the company (or person) it’s associated with. Conversely, a rambling tagline with weak verbs and clunky construction might leave you with a “meh” impression.
When you pick up medications at the pharmacy, wouldn't it be nice if you could choose how often to receive those papers that come with them? Here's my quick UI fix to a Rite Aid screen.
