Write a stronger sentence: taglines
Writing taglines is one of my favorite things to do. Sometimes all I need to do is edit an existing tagline to make it better. Here’s one I did recently. …
Before and After: Making an Alumni Page More Useful
I recently did an audit, reorganization and rewriting of the content for one of the colleges of a major university. One of the programs had a “where are our alumni” …
Your copy needs white space to breathe, just like art
An artist friend of mine said she liked to be in a room that had interesting objects in it because there were “places for my eyes to rest.” It’s the …