Write a stronger sentence: taglines
Writing taglines is one of my favorite things to do. Sometimes all I need to do is edit an existing tagline to make it better. Here’s one I did recently. …
Blog
Before and After: Making an Alumni Page More Useful
I recently did an audit, reorganization and rewriting of the content for one of the colleges of a major university. One of the programs had a “where are our alumni” …
Tip: Don’t annoy your readers by attaching useless PDFs
We’re all busy people, right? My credo when writing up information is answer questions before they’re asked.Send your users information that will save them having to do searches for information …
How to get and accept free work without destroying your friendship
My aunt was getting married, and was lamenting about the cost of wedding cakes. A sister-in-law offered to make a wedding cake for her, and although she wasn’t a professional, …
Your copy needs white space to breathe, just like art
An artist friend of mine said she liked to be in a room that had interesting objects in it because there were “places for my eyes to rest.” It’s the …
Writing Focused SEO-friendly Post Titles
Readers have the attention spans of a gnat these days, and don’t spend more than a few seconds lingering on any post or article title found in search, deciding whether …