One Thing Leads to Another: How I Give My Freelance Clients More Bang for Their Buck
When I come in on a freelance contract, I usually find at least one other project that needs doing (in addition to what I was hired for).
The Content Fix
Friendly Content for Humans
The Content Fix
Friendly Content for Humans
Can I Interest You in Some Word Agreement?
People writing taglines are just making up their own rules. Sometimes this works (Think Different) but sometimes it doesn’t. One tagline I saw recently was “Go from Flat to Volume.” Those words don’t match. Flat is an adjective, while volume…
Missing Information: ReplaceRXLenses
My credo as a writer is to “answer questions before they’re asked.” I was on this site today, looking into prices for getting lenses replaced in my favorite eyeglass frames. I’m choosing between different lens types. As the lenses go…
Writing Stronger Taglines
A concise tagline with strong verbs grabs your attention and gives you a good first impression of the company (or person) it’s associated with. Conversely, a rambling tagline with weak verbs and clunky construction might leave you with a “meh” impression.
The One Thing Your Instructions Are Missing
There's one piece of information your instructions might be missing that will really help your users.
Quick Fix UI: Rite Aid Prescription Inserts
When you pick up medications at the pharmacy, wouldn't it be nice if you could choose how often to receive those papers that come with them? Here's my quick UI fix to a Rite Aid screen.
Quick Fix UI: The Smiley Ranking
You've likely seen the "smiley ranking" at stores. IMHO, it could use a little tweak to be more effective.
This is How Apartment Ads Should Be Written
When I was trying to find a subletter for one of my apartments, I decided to write the most complete apartment ad in the history of apartment ads.
