One of my credos as a writer is to “write content that answers questions before they’re asked.” As a person who often rents in big cities, I find apartment ads woefully inadequate in this regard. So much information is missing! Why not provide as much information as possible in your ad, so the people who contact you to view the unit have already been qualified?
Apartment ads need to have the following information, at minimum:
Pictures of the actual unit. It’s annoying how many apartment ads show “similar unit,” or a mishmash of pictures of different types of units (e.g. showing pix of a one-bedroom instead of the studio listed). I’ve seen some apartment listings for a complex that don’t even show the correct floorpan!
Which utilities are included
If you can have pets, and if so, if there are any deposits or monthly charges (sadly “pet rent” is becoming a thing)