Category Archive for: Blog

Good post titles are the new black

Readers have the attention spans of a gnat these days, and don’t spend more than a few seconds lingering on any post or article title found in search, deciding whether they want to read the following content. It gets worse on Twitter, where you only have 140 characters to entice someone to click through. Follow…

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Zappos UX Fix:Grouping Items Improves Usability

One makeover technique to improve usability is grouping like items. Sounds simple, but you’d be surprised how often like items are scattered around a site page. I found this happening on the Zappos item detail page. I thought the page could be made friendlier with some item grouping, and a little relabeling.

Wonder if your copy is intimidating? Try the ZOOM test

An artist friend of mine said she liked to be in a room that had interesting objects in it because there were “places for my eyes to rest.” It’s the same thing with a page of copy. Your eyes need places to rest on the page as they skim it. You can accomplish this by…

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