I believe in friendly and focused communication
I believe in UX that doesn’t make you think
I believe in Copy that answers questions before they’re asked
I believe in the motivational power of baked goods
I believe you should scroll down to see more :)
I performed a content audit of a legacy power company website (seriously it was like this thing was from the early 2000s). The site needed an overhaul and part of that was me authoring a “friendly writing” guide to teach the company’s writers to update the copy to be friendlier (both to readers and to SEO). Sample here with identifying info stripped out.
Here is a sample of the “Findings” document as well, if you’re nosey.
The client for this example used RedRoverHQ’s social networking software for universities and corporations to connect and teach its 50,000 worldwide employees. They needed someone to rewrite their “academic” content to sound friendlier. Here are two samples of what I did:
I have over fifteen years experience as a technical writer/editor/tech pubs manager in the software industry (at companies using the Agile methodology), authoring and editing task-based user guides, reference manuals, training guides, “how-to” shortcut sheets.
Datasheet for hardware products (wrote and did the graphic design for these).
Samples (matrices and other documents of interest only to Content Strategists) available upon request.
These articles were written for AIMCLEAR, a Minnesota SEO firm during the great SEO/Social Media explosions of 2008 and 2009. The info in some articles is obviously dated (i.e. early iPhone apps), but surprisingly some of it still holds up rather well.
Cookies, Milk & Kramer: Converting Visitors Into Buyers @ SES (mentioned in “Best of 2008 SEM Guides” by WebMarketCentral)
I wrote some fun articles for a travel blog. It looks like since then the company killed the blog portion of their site, but I found the links on the wayback machine (warning formatting may be funky).
Warning: there might be a few swears.
Read my sweets reviews!
Read my sometimes snarky but always useful YELP restaurant and service reviews.
A poor sad blog that probably hasn’t been updated in ages but still contains a few interesting reads.
When I was a kid I was the first person in my hick town to have a Commodore 64, Atari or Walkman (and now you know how old I am).
I’m the first person on your block with the latest gadget or application. I’m also the person who can explain these gadgets and concepts to you simply.
Got into software after college (journalism major!)
Worked my way from tech support to writing and editing technical documentation and technical training to content strategy.
Did some PR/Corporate Communications in Phoenix and developed one of the first company intranets way back in the 90s.
Toiled in the fields of San Francisco software startups (survived the San Francisco boom and bust), and was a one-woman technical publications department in a startup that survived.
I was one of the few people blogging into the void in 1999.
Developed a love for usability (was credited in one of the earliest website critique books – Web Pages That Suck by Vincent Flanders).
aught myself WordPress).
Learned about SEO and SEM. Decided I wasn’t black hat or statistical enough to really love SEO the way it wanted to be loved. But I loved the “landing page” side of things that appreciated the value of content and usability.
Moved to New York City, got myself into the New York tech scene, and discovered Content Strategy. Did Content Strategy for a few years, but realized I missed the interaction and stimulation of training people (and writing materials for them!)
Want to know more?
Contact me at firstname.lastname@example.org